Perjanjian Franchise Komprehensif: Struktur Royalti, Hak Eksklusif Wilayah, dan Manajemen Sistem Waralaba
Menurut PP No. 42 Tahun 2007 tentang Waralaba, perjanjian franchise harus memuat secara jelas dan rinci mengenai hak dan kewajiban para pihak, sistem usaha, dan pembinaan yang diberikan oleh franchisor kepada franchisee.
Jenis Model Franchise
Product Franchise
- • Franchisor supply produk
- • Franchisee jual dengan merk
- • Contoh: dealer kendaraan
- • Initial fee + product purchase
- • Support terbatas pada produk
Business Format
- • Sistem bisnis lengkap
- • Brand, SOP, marketing, support
- • Contoh: F&B, retail chain
- • Initial fee + royalty ongoing
- • Comprehensive support system
Master Franchise
- • Hak untuk wilayah besar
- • Bisa sub-franchise ke pihak lain
- • Untuk pengembangan regional
- • Fee lebih tinggi
- • Tanggung jawab development
Struktur Biaya & Pembayaran
| Jenis Biaya | Range Biaya | Pembayaran | Keterangan |
|---|---|---|---|
| Initial Franchise Fee | Rp 50 juta - 1 Miliar | Lump sum di awal | Untuk right to use brand & system |
| Royalty Fee | 3-8% dari gross sales | Bulanan | Ongoing fee untuk ongoing support |
| Marketing Fee | 1-3% dari gross sales | Bulanan | Untuk national/regional advertising |
| Renewal Fee | 25-50% dari initial fee | Setiap renewal term | Untuk memperpanjang kontrak |
| Transfer Fee | Rp 10-100 juta | Saat transfer kepemilikan | Untuk proses approval & transfer |
Territorial Rights & Exclusivity
Jenis Territorial Rights
- •Exclusive Territory: Hak eksklusif area tertentu, franchisor tidak bisa buka outlet lain
- •Protected Territory: Area dengan radius tertentu dari outlet franchisee
- •Non-Exclusive Territory: Tidak ada perlindungan wilayah, franchisor bisa buka outlet lain
- •Development Rights: Hak untuk membuka multiple outlets dalam wilayah tertentu
- •Population-Based: Berdasarkan jumlah penduduk dalam radius tertentu
Performance Requirements
- •Sales Quotas: Minimum sales target untuk maintain exclusivity
- •Development Schedule: Timeline untuk buka additional outlets
- •Quality Standards: Maintain brand standards & customer service
- •Reporting Requirements: Regular financial & operational reports
- •Renewal Criteria: Performance benchmarks untuk renewal kontrak
Support System dari Franchisor
Pre-Opening Support
Site Selection Assistance
Help dengan location analysis, lease negotiation
Store Design & Layout
Architectural plans, interior design, signage
Initial Training Program
Comprehensive training untuk franchisee & staff
Supply Chain Setup
Vendor identification, supply agreements
Ongoing Support
Operational Support
Regular visits, operational guidance, troubleshooting
Marketing & Advertising
National campaigns, local marketing materials
R&D & Innovation
New product development, system improvements
Technology Support
POS systems, inventory management, reporting tools
Brand Standards & Compliance
Operational Standards
- 🏪Store Appearance: Exterior & interior design specifications
- 🏪Product Standards: Quality, portion sizes, presentation
- 🏪Service Protocols: Customer service procedures, staff conduct
- 🏪Hygiene & Safety: Health regulations, safety standards
- 🏪Uniform Requirements: Staff attire, appearance standards
Compliance Monitoring
- 🔍Regular Audits: Operational, financial, brand compliance
- 🔍Mystery Shopping: Secret customer evaluations
- 🔍Customer Feedback: Review monitoring, complaint handling
- 🔍Performance Reviews: Quarterly/annual performance assessments
- 🔍Remedial Actions: Corrective measures for non-compliance
Template Perjanjian Franchise
PERJANJIAN WARALABA (FRANCHISE AGREEMENT)
PASAL 1 - PIHAK-PIHAK
1.1 FRANCHISOR: [Nama Perusahaan Franchisor]
1.2 FRANCHISEE: [Nama Perusahaan Franchisee]
PASAL 2 - GRANT OF FRANCHISE
2.1 Franchise Rights: Hak menggunakan sistem usaha [Nama Brand]
2.2 Territory: [Deskripsi wilayah eksklusif]
2.3 Term: [Jangka waktu] tahun dengan opsi perpanjangan
2.4 Exclusivity: [Jenis hak eksklusif]
PASAL 3 - FRANCHISE FEES
3.1 Initial Franchise Fee: Rp [Jumlah] dibayar di muka
3.2 Royalty Fee: [Persentase]% dari gross sales bulanan
3.3 Marketing Fee: [Persentase]% dari gross sales bulanan
3.4 Other Fees: [Daftar fee lainnya]
PASAL 4 - OBLIGATIONS OF FRANCHISOR
4.1 Training: Program training awal & berkelanjutan
4.2 Support: Operational, marketing, technical support
4.3 Supply: Akses ke supplier & produk proprietary
4.4 R&D: Pengembangan sistem & produk baru
PASAL 5 - OBLIGATIONS OF FRANCHISEE
5.1 Standards Compliance: Patuhi semua operational standards
5.2 Reporting: Laporan financial & operasional berkala
5.3 Fee Payment: Bayar semua fee tepat waktu
5.4 Brand Protection: Jaga reputasi & standar merek
PASAL 6 - INTELLECTUAL PROPERTY
6.1 Trademarks: Hak penggunaan merek dagang
6.2 Operating Manual: Kerahasiaan sistem operasional
6.3 Proprietary Information: Perlindungan informasi rahasia
6.4 Restrictions: Larangan penggunaan di luar kontrak
PASAL 7 - TERM & TERMINATION
7.1 Initial Term: [Jangka waktu] tahun
7.2 Renewal: Syarat & proses perpanjangan
7.3 Termination for Cause: Alasan pengakhiran kontrak
7.4 Post-Termination Obligations: Kewajiban setelah kontrak berakhir
PASAL 8 - GOVERNING LAW & DISPUTES
8.1 Governing Law: Hukum Republik Indonesia
8.2 Dispute Resolution: Mediasi, kemudian arbitrase
8.3 Venue: [Kota tempat penyelesaian sengketa]
Dibuat di [Kota] pada [Tanggal] dalam 2 (dua) rangkap bermeterai cukup.
FRANCHISOR
[Nama Perusahaan]
Oleh:
[Nama & Jabatan]
[Tanda Tangan]
[Stempel Perusahaan]
FRANCHISEE
[Nama Perusahaan]
Oleh:
[Nama & Jabatan]
[Tanda Tangan]
[Stempel Perusahaan]
Franchise Management System
Legal Framework
- • Franchise Disclosure Document (FDD)
- • Operations Manual Development
- • Trademark Registration & Protection
- • Regulatory Compliance Management
Operational Systems
- • Standard Operating Procedures (SOPs)
- • Quality Control Systems
- • Supply Chain Management
- • Performance Monitoring Tools
Support Infrastructure
- • Franchisee Training Academy
- • Marketing & Advertising Support
- • Technology Platform Integration
- • Franchisee Advisory Council
🏪 Strategic Franchise Management Guidelines
Conduct thorough franchisee selection untuk ensure brand compatibility. Develop comprehensive operations manuals untuk consistency across locations. Establish clear communication channels dengan semua franchisees. Provide ongoing training and support untuk maintain standards. Implement robust quality control systems untuk brand protection. Foster franchisee community and collaboration untuk shared success. Monitor market trends and adapt untuk remain competitive. Protect intellectual property rights secara proactive. Develop fair and transparent fee structures untuk mutual benefit. Plan for franchisee succession untuk business continuity. Regularly review and update systems untuk continuous improvement. Balance standardization with local adaptation untuk market relevance.
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